The Proximity
Marketplace
November 12th, 2026 in Austin TX
The world’s first
Business carnival for scaling service-based business owners
But instead of winning a giant teddy bear, you win the brand designer who gets it within 30 minutes.
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The Proximity Marketplace
The Proximity Marketplace
The Proximity Marketplace
The Proximity Marketplace
A new piece to your event puzzle
In 2025, I went to over 25 events. Spoke at roughly half of them. And I noticed something was missing from our event calendars.
STRATEGY + DEPTH
Retreats → connect deeply with others
Conferences and Speaking Events → learn, get inspired
CONSUME
PARTICIPATE
ACTION
Live Workshops → learn a skill, solve a problem
THE PROXIMITY MARKETPLACE → meet, hire, and collaborate en vivo
A new piece to your event puzzle
In 2025, I went to over 25 events. Spoke at roughly half of them. And I noticed something was missing from our event calendars.
CONSUME
Strategy & Depth
Conferences and Speaking Events → learn, get inspired
Action
Live Workshops → learn a skill, solve a problem
PARTICIPATE
Strategy & Depth
Retreats → connect deeply with others
Action
THE PROXIMITY MARKETPLACE → meet, hire, and collaborate en vivo
Cool, so are you just going to cut speakers and create a tradeshow-like floor that facilitates magical moments, faster hiring, and space for collaborations to happen instantly?
Yeah. Pretty much.
The Proximity Marketplace combines the directness of a tradeshow with the ease of the carnival, creating high ROI moments that feel like play.
How?
Table Holders and Sponsors create a brand activation that provides tangible value to people who visit. Instead of a stage talk that stays on the surface or a straight-up pitch– tables are offering deep 1:1 expertise to attendees through a creative activity.
Attendees walk around the marketplace, taking advantage of the 1:1, immediately implementable advice they’re receiving while also subtly evaluating who they want to hire to build with in a bigger capacity.
The Proximity Marketplace
Tradeshow format.
Carnival vibe.
Retreat-level connections.
See it in action
TABLES
Lizzy Aurora of Love Smarts - @lovesmartslizzy
Live and Let THRIVE
Real-time relationship help to make your romantic partnerships, friendships, and professional partnerships feel great.
Meaghan AKA The Hot Girl CFO - @thehotgirlcfo
'Forgive me CFO for I have spent'
Crush your money shame then get CFO eyes on the biggest money moves you're currently making
Julianna Johnson of Digital Darling Society - @digitaldarlingjules
Systems and Sips
Workflow out the BANE of your existence while Julianna makes you a carnival-inspired drink
catryce sutson - @catryce.sutson
Race Your Business Forward
Find out what’s keeping your business from moving full speed toward its next milestone.
The Proximity Marketplace is where you go to build with the people you’ve been eye-ing from the stage all year at speaker events
Where you get up close and personal to tap into their expertise and specifically apply it to your business.
Where you stop service provider online shopping and find the people you’re going to build with in a 1-day event.
Where you connect with other scaling entrepreneurs who want to think big and collaborate instead of sitting and learning.
Where you meet high-energy founders who want to mastermind while moonbouncing to get the scary, holy sh*t I’m doing this idea planned out in 20 minutes.
Where you combine the power of many with the focus on ‘doing’ instead of ‘learning’ to find the people you need, figure out if you’re a fit, and take that next step quickly.
The Schedule
*this is subject to shift, so please use this as a guide— not law
November 11th
*optional for table holders and sponsors
Fly in
Evening: Taco Party
November 12th
Morning: Table holders set up their tables
10 AM - 12 PM:Table Holder Hangout
We split tables into 2 groups, so you can go visit other tables before the rest of the attendees enter.
11 AM - 12 PM: Attendee Connecting
A fun mingle for attendees to meet one another before they go in to participate in full marketplace experience. They’ll also receive their maps– being pre-matched with must-see tables for the specific things they’re looking for support on.
12 PM - 4 PM: The Marketplace
The bustling hub is open for all with attendees visiting tables, playing games with one another, and hanging out in the implementation lounge.
4 PM - 5 PM: Hiring Hour
Attendees can sign up for 10-minute live ‘hiring’ slots with table holders where they can learn more about an offer and sign up on the spot if it feels right.
*this is not necessarily 1:1– friend groups can travel together or table holders can host one slot per offer
Meet Your Event Host
Lucy Bedewi is a messaging strategist who breaks scripts, infuses play into business, and creates quirky event concepts that build momentum rapidly.
She moves crazy fast. Here’s the proof.
Traveled to 25 Events In On Year
Went from Never Speaking to Speaking Nationally in Under 6 Months
150+ VIP Days to Write Entire Websites Completed Over a 5-Year Copywriting Career
Sold a Content Writing Agency in Under 9 Months
Hosted the Outearn Your Man online summit with 800+ Registrations
Lived in 55 Countries Over 5 Years While Still Scaling Multiple Businesses
WHICH TICKET
For The Proximity Marketplace in Austin, TX on November 12th
Attendee
Who: You’re a scaling business owner who’s looking to grow your team, step into bigger opportunities, and find aligned collaborators.
How: You’re high-energy, love to play, have stayed up until 3 am to flesh out an idea, decide quickly, and will CRUSH someone at a game of Twister.
Investment: $250
Get Your Attendee Ticket
Table Holder
Who: You’re the best at what you do and want to support scaling business owners, find your people, sign aligned clients, and increase your visibility.
How: You can facilitate a magical ‘omg she changed everything’ moment in ~10 minutes and have the kinda skill or business-side manner that makes people keep sending people your way.
Investment: $2,250
Apply Now
Sponsors
Who: You’re a company who supports scaling business owners. You want to be a part of their building process, increase your clients or users, up your visibility, and find those big collaboration opportunities.
How: You can quickly solve a problem they’re facing, making them wonder how they ever did business life without you.
Investment: $5,000 - $15,000
Peep The Sponsor Deck
FAQs
-
Go wild with it. This is not Chad pitching you with a spinning wheel, free candy, and a pamphlet. Think:
A sales strategist with a water gun who sprays you as soon as you lose your power as you’re practicing your pitch on her
A VA with a plate and fake food labeled with different business tasks– showing you what to outsource first
An editorial-style brand photographer who makes that light and airy headshot a thing of the past
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We’re shooting for ~20-30 tables and 75-100 attendees. Enough people to leave with some almost-clients, but not so many that you felt the need to say the same thing 300 times and now you need a week of silence and potato chips.
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It’s not that strict, but I’m doing some light vetting to make sure we have a diverse room of businesses instead of 25 accountants.
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The event is 1 day in Austin, TX on November 12th, but table holders and sponsors will be invited to a taco party on the day before.
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Ew. No. That’s why every table is doing some sort of activation, so you get targeted help and if there’s a vibe then you can take the next step and potentially hire the person running the table. But hard pitches are a hard no.
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People who can’t sit still. Established business owners who feel like they’re beyond a lot of the info they learn at traditional business events. Direct people with direct intentions. Probably extroverts or introverts reallyyyy pushing themselves. People with a sense of whimsy. But mostly women entrepreneurs who’ve been in the game a while, are scaling, and are looking for the people who will make that next level much faster as efficiently as possible.
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No, that would be weird. Buttt if you grab a table, you’ll be entered into reverse networking which essentially means we’ll know what each attendee is looking for and then match them with your table so they know where to go. We’re giving every attendee a personalized map. This gives you the highest chance of meeting the people who are already looking for you
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If you buy a table ticket, you’ll get:
A table (duh), but also that would be diabolical if I made you travel with that
Async help over VNs to create your brand activation
Access to a room full of potential clients and an efficient way to build trust with a lot of people in 1 day
Reverse networking, so you’re matched with people who are already looking for you
The ability to bring one person to help you with your table (and give you some time to walk around w/o abandoning your table)
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If you get an attendee ticket, you’ll get:
A full day of brand activations to get 1:1 expert support for your business
A room full of established coaches and online service providers
Matched with tables that’ll best support your next period of expansion based on what you’re looking for
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Yes, you’ll need to bring everything you need for your brand activation (except the table). If you’re an attendee, then just your sweet soul (and maybe a tote bag).
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We’re going to know the intentions and needs of every attendee and table holder. We’re then going to match attendees with tables that’ll best fit who they’re looking to hire and where they need the most support.
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Totally. Message me @mywritehandwoman on IG. We’ll chat about where you’re at and I can guide you.
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Yep, no speakers! We may have some sponsor demos– but the main experience is in the marketplace.
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There are no refunds.
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The Proximity Marketplace is filling a unique space in the market and is a complement to speaker events, not a replacement. Go to speaker events, soak up knowledge, learn what’s hot in the industry OR speak on stage to build your credibility. Then come to the marketplace to have magical moments and active opportunities to build with other scaling business owners.